Admark® typefaces
Designed by Adrian Williams 1990

Advertising and Marketing often calls for the use of neutral typestyles; conveying a quiet but clear message with little stress and an even colour on the page. Admarks' roman weights have simple slab serifs contrasting with generously rounded features. Italics provide a sharp emphasis, still keeping the delicate use of stress combined with contrast. Using these attributes in a way particularly suited to output from low resolution devices, with a large x-height, short ascenders and descenders, all combine to give a robust and legible style.

Club Type and Admark are registered trade marks of Adrian Williams, UK. Copyright Adrian Williams 2009. All rights reserved.